I signed up today to be notified about the beta launch of YouWho.com, a website that bills itself as "The Next Generation in Family History Services." It claims it will "be a new kind of family history site: a place where the focus is on people—a place to discover who you are. youwho is making it faster, easier, and more enjoyable to connect to your roots."


On the YouWho.com website, there is only the above information, along with the news that YouWho Inc. has raised $5 million. The site points to a news report on TechCrunch.com with the following report:


"Youwho, an Internet startup very much in stealth mode, has secured $5 million in funding, an SEC filing reveals.

"We don’t know anything about the startup whatsoever at this point, apart from what we were able to piece together from a couple of Internet searches:

"- One of the co-founders is Andre Brummer, former SVP Product at MyFamily.com. [This means to me that there is a very experienced hand at the helm of the new company.]

"- Its logo, tagline and this trademark filing (“providing an on-line searchable database in the field of genealogy and family history”) suggest it has something to do with mapping your family tree in order to find out ‘who you are’ (also see:Geni, Ancestry.com, MyHeritage and others)

"- The SEC filing includes the name Barry Eggers, co-founder and managing director ofLightspeed Venture Partners, but we’re not sure if other investors participated in the round.

"We’ve contacted the company to learn more, and will update here or when they launch."


The company also is advertising for database programmers.


How exactly will YouWho.com differentiate itself from Ancestry.com, FamilySearch.org, WorldVitalRecords, etc?